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I’m Paul Edge, an online marketing expert and owner of The SEO People.

I help brands attract the right audience through SEO, AI search optimisation (GEO), and content marketing services.

I work with businesses on new projects and ongoing support, and act as a technical partner for creative agencies. My experience spans content strategy and website optimisation across WordPress, Shopify, Drupal and custom CMS platforms.

I’ve worked with clients including fitness coach Jack Hanrahan, Jasmine Wick-Stephens, The Sandcastle Trust and London salon HARI’s Hair.

Services

Person on Google the seo people

Online Marketing and SEO Optimisation

With a deep understanding of SEO principles and online marketing strategies, I help websites reach their full potential in search rankings and audience engagement.
  • Services include:
  • Comprehensive SEO audits and optimisation
  • Online marketing strategies
  • E-commerce SEO and analytics
  • Google Analytics and Google Search Console setup

Preferred Tools and Platforms: Google Analytics, Google Search Console, Ahrefs, SEMrush, and industry-leading SEO technologies

My goal is to deliver impactful online marketing and SEO results, positioning websites for long-term growth and increased visibility.

Work

A selection of recent projects. More work can be shown on request.

HARI’s

HARI’s – SEO strategy with prioritised tactics covering technical, content, digital PR, and Google My Business, explained simply.

Jack Hanrahan fitness

Jack Hanrahan fitness – Keyword-focused YouTube and SEO strategy for Jack Hanrahan Fitness, including an optimised blog content calendar.

Jas Wick-Stephens, Faace Skincare

Faace Skincare – optimising blog content and identifying emerging trends for targeted growth in a competitive vertical.

Pink city prints

Pink City Prints – Produced a 12-month Shopify content strategy structured around seasonal themes, customer shopping behaviour, and trending fashion topics.

About

I'm Paul Edge, an SEO and online marketing specialist with over 15 years of experience. Based in Brighton & Hove, I’ve worked both in-house and as a consultant, helping brands grow through strategic SEO, content optimisation, and digital marketing.

Paul Edge - SEO and Online Marketing

Contact

If you're looking for an SEO expert or have an exciting online marketing project, please reach out.